1.0 Building the Foundation (2013–2018)
Established in Guangzhou in 2013, with a dedicated design and marketing department pioneering marketing services within a manufacturing business.
About Baiwen
Baiwen combines advanced science with forward-looking market insight to build an integrated beauty brand manufacturing platform. Our work covers skincare, cosmetics, beauty brand consulting, promotional planning and brand training. Market awareness and responsive solutions help customers and partners navigate changing retail environments and pursue growth.
13 Years · Three Stages of Transformation
2.0 Scaling Manufacturing and Product Success (2019–2024)
Established a 20,000 m² production base and specialist product and market analysis teams to identify emerging opportunities.
3.0 Research-Led Development (2025–Present)
A 50,000 m² intelligent industrial park, an in-house 2,000 m² R&D laboratory, university-industry research projects and leadership in developing multiple industry standards.
Credentials
Certifications
Baiwen has worked in the beauty industry for many years. Our credentials reflect our capabilities, while innovation, collaboration and integrated resources support continued development.
- Domestic and international certification systems support global confidence.
- Innovation platforms, specialist teams and modern production lines drive quality growth.
- Shared resources help our partners combine development speed with product quality.
Scientific Advisory Team
Specialist research and manufacturing teams develop high-quality cosmetic solutions for our customers.
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Haijun Zhu, Postdoctoral Researcher
Invited R&D Advisor
Lead investigator on national biomedical research projects
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Xi Liu, PhD
Invited R&D Advisor
Peking University PhD | University of Pennsylvania postdoctoral researcher | AI algorithm specialist
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Benwen Cui, PhD
Invited R&D Advisor
PhD in pharmacology | Specialist in functional cosmetic ingredients
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Professor Yuejun Kang
Invited R&D Advisor
Chief scientist for a National Key R&D Program project
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Professor Li Zhong
Invited R&D Advisor
30 years of experience in clinical dermatology and photobiology
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Xiangdong Wang, Postdoctoral Researcher
Invited R&D Advisor
Xi’an Jiaotong University postdoctoral researcher | Research published in leading SCI journals (IF > 30)